What I Do
Marketing, eCommerce, Growth, Digital, Sales and Strategy.
Marketing Strategy
eCommerce Growth
Digital Marketing
Sales Leadership
Growth Marketing
Brand Strategy
P&L Governance
Market Entry
Omnichannel
Business Intelligence
Consumer Insights
Retention & Lifecycle
Full view →
Commercial Output
$100M
Contracted. 11 partnerships. 7+ year lock-ins. 100+ brands managed overall.
10.3XSales Growth
700%Customers
25Active Brands
5 YrsConsecutive
Full numbers →
AI-Native
Builds the stack.
Ships it to production.
70%CX Cost Down
50%Creative Cost
19AI Features Live
Production SaaS · Agentic Agentic AI Pipelines · ML Semantic Scoring · Custom ATS Scraper · Agent Fleet Architecture
Full stack →
Credentials
One of 50, worldwide.
The only one in Pakistan.
Simultaneously certified by Meta, Google, TikTok, Amazon, Microsoft & LVMH.
Meta
AI · Planning · Buying
Full stack →
Reach
15 brands. 5 markets. 12 months.
🇺🇸 USA
🇬🇧 UK
🇸🇬 Singapore
🇸🇦 KSA
🇦🇪 UAE
🇶🇦 Qatar
🇦🇺 AU ↗
🇵🇰 Pakistan
🇧🇩 Bangladesh
Expansion story →
Active · Sep 2018 – Present
Head of Marketing, Sales & eCommerce — Cresset Ventures & Radius Digital UAE
25-brand active portfolio. 100+ brands managed across tenure. 400 staff. Full P&L ownership across Pakistan and UAE. Group projects span fashion, eCommerce, and D2C. Principal client to Evolve AI, Singapore.
Meta Preferred Partner
GCC GTM
Agentic AI
eCommerce
Scope & proof →
2003 – 2018
Built from zero. Every time.
2015 – 2018
Co-Founder · Optimize Global50 clients · 3 divisions · 2-person start-up
2011 – 2015
Marketing Manager · Zahra Ahmad400% growth · 27 stores · first fashion eCommerce in Pakistan
2008 – 2011
Unit Head · PEOPLE / OrixUSD 5M raised · JV with Orix Corporation Japan
2003 – 2007
Financial Advisory · Moore GlobalSamba Bank merger · ICAP CA Finalist
Full arc →
